English designers spent 200 hours weaving over one million strands of
male chest hair to create this fashionable fur coat. The aptly named
Man-Fur Coat is 100% real and it can be yours for the modest price
of £2,499 ($3900).
We’ve featured some pretty strange clothing
accessories in the past, but a coat made from men’s chest hair? That’s a
first, even for us. Stranger still is the fact that it was commissioned
by an English dairy company called Arla, to promote their new chocolate
milk, Wing-Co, which is aimed at men. The drink, which contains 40 per
cent more protein that other chocolate milks, is marketed as “the manly
chocolate milk for men with added man.”
Apparently, Arla believes
British men have been “manning down” over the years, and the coat is
meant to make them feel proud of their manliness, instead of repressing
it. “We commissioned the Man-Fur Coat as a wake-up call for the nation’s
gents. A way to encourage them to readopt the values of assured ‘men’s
men’ from yesteryear who would laugh nonchalantly in the face of
adversity and be proud of their abundant manliness,” a company spokesman
said.
The Man-Fur Coat is the latest in a series of parody
advertisements called “Lait d’Homme”, but it’s actually for sale, if
someone actually wants to walk around covered in chest hair. At £2,499
($3900) it’s pretty expensive too, but then again natural fur has never
been cheap.
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